A new initiative launched today by the Federal Government showcases and promotes a diverse range of rewarding careers available via vocational education and training (VET).
Assistant Minister for Vocational Education and Skills, Karen Andrews, launched real skills for real careers at the Australian Training Awards in Canberra.
The initiative real skills for real careers first video features people sharing their personal VET success stories as well as podcasts, brochures, posters and across social media.
“For too long, perceptions surrounding VET have been out of step with reality” Minister Andrews said.
“Many parents are still inclined to encourage their children to go to university after leaving school, rather than consider a VET career pathway. Others are convinced that VET is only for traditional trades like plumbing and carpentry. We need to dispel those myths.
“The fact is that VET qualifications lead to successful, meaningful, professional careers with great salaries and outstanding career prospects,” said Minister Andrews.
BUSY At Work Managing Director Paul Miles said this was a great initiative and urged key stakeholders to adopt the tagline into their own communications.
“This initiative is about dispelling the myths that apprenticeships and traineeships are a second class career. This new strategy will change our communication approach.
“Together our industry will send a consistent message, sharing stories of real people who have developed very successful careers after completing their training as an apprentice or trainee,” Mr Miles said.
The new initiative also features a refreshed My Skills website, with an improved version of the national directory of VET in Australia.
Sources
https://ministers.education.gov.au/andrews/new-initiative-highlight-value-apprenticeships-and-vocational-education
https://www.myskills.gov.au/more/help/resources/
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Leanne Macnamara, Public Relations Coordinator
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